Derek Struble

Marketing Innovator | Product Strategy Leader | Community Builder | Growth Driver | Passionate About Driving Results & Creating Impact

I am a seasoned marketing professional with over 10 years of experience in product marketing, community building, and growth strategy across gaming, SaaS, and entertainment industries. My expertise includes crafting innovative go-to-market strategies, driving customer engagement, and managing high-performing teams to deliver measurable results.Highlights include:
- Boosting lead generation revenue by 19x through optimized campaigns.
- Leading community initiatives like Discord (+300% YOY growth) and Twitch (6,500+ views in six months).
- Managing $2M+ monthly budgets while streamlining workflows and partnerships.
- Driving $1.2M+ in repeat business for AAA developers and indie studios.I thrive on innovation, adaptability, and collaboration to create impactful marketing solutions. Let’s connect and explore opportunities for growth and success!

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© Derek Struble. All rights reserved.

Career Highlights

Revitalized Lead Generation: Boosted lead generation revenue by 19x—transforming quarterly revenue from $1K to over $20K—through targeted email, SMS, and push campaign optimizations.Accelerated Market Adoption: Directed go-to-market strategies for products that generated over $12M in annual sales, reducing time-to-market by 20% and doubling product adoption rates.Built Thriving Communities: Launched digital community initiatives resulting in 300% YOY growth on Discord (with more than 2,500 active members) and engaged audiences with 6,500+ views on Twitch in just six months.Optimized Operational ROI: Managed monthly budgets exceeding $2M while implementing process improvements that consistently doubled key engagement KPIs, streamlining operations for maximum ROI.Pioneered Customer-Centric Programs: Developed and executed customer marketing and success initiatives that increased engagement metrics—including re-shares, website traffic, and sign-ups—by 2–3x, transforming customers into enthusiastic brand advocates.

Strategic Roadmapping for High-Value Projects: Crafted and executed multi-year marketing strategies, including a 4+ year roadmap for a $100M+ AAA project, aligning cross-functional teams toward shared goals and sustained growth.Enhanced Cross-Departmental Collaboration: Designed comprehensive product marketing frameworks and sales enablement tools (such as one-pagers, technical guides, and battle cards) that refined buyer personas and led to a 40% uplift in qualified leads.

Skills & Tools

Skills: Strategic Marketing Leadership, Product Marketing & Go-to-Market Strategy, Customer-Centric Marketing, Growth & Digital Marketing, Community Building, Marketing Operations, Email Marketing, Data-Driven Decision Making, Cross-Functional Collaboration, Market Research, Sales Enablement, and Operational Excellence.Tools: Hubspot, Salesforce, Google Analytics, Squarespace, SEMRush, Wordpress, YouTube, Discord (Partner), Twitch (Affiliate), Slack, X, Bluesky, Meta, Confluence, JIRA, Trello, Teams, Monday.com, Asana, Notion, Google Suite, ClickUp, Microsoft Office, Canva, Figma, Sendgrid, Surveymonkey, Surveygizmo, Tableau, Google Tag Manager, and more!

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Career

Consultant - Marketing & Operations - Lunar Cry
Aug 2022 - PresentSenior Marketing Manager - Breaking Walls - August 2024 - January 2025Director of Marketing/Product Marketing - Beamable
Apr 2022 - Aug 2022Product Marketing Manager - Case IQ (Formerly i-Sight)
2021 - Mar 2022

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Product Marketing Manager - Toon Boom Animation
2018 - 2021
Other Titles: Sales, Marketing and Training Coordinator, Community ManagerCoordinator – Global Beta Testing Network - Keywords Studios (Formerly VMC)
2014 - 2018
Other titles: Test Lead, Senior QA Tester, Compliance QA Tester, QA Tester