Derek Struble

Marketing leader helping companies achieve success through effective marketing, smart planning, and putting the customer journey first!

Steering marketing endeavors at multiple companies, I've honed a proficiency in crafting comprehensive strategies that span branding, positioning, and market analysis, all while ensuring alignment with business goals. With a focus on fostering growth, my leadership has been pivotal in mentoring teams, setting clear objectives, and diligently monitoring campaign effectiveness to optimize marketing investments.In previous roles, I've built marketing initiatives from the ground up, focusing on acquiring new users and engaging customers through innovative partnerships and product marketing. My expertise in SaaS growth is underscored by a strategic approach to go-to-market planning for diverse service offerings and a dedication to enhancing content strategy toward product features and benefits, all while putting the customer at the forefront.

• Highlights
• Career
• Contact

• LinkedIn
• Email

© Derek Struble. All rights reserved.

Career Highlights

- Reoriented companies from "reactive" to "proactive" in order to unlock new revenue opportunities including email (growth from $1k a month to $20k+), community (0 to 3000 people in a month), video content and more.- Built customer advocacy, feedback, research, and ambassador programs at multiple companies designed to close the gap between companies and their current and prospective clients and leading to over $15,000 a year in support cost savings.- Responsible for product marketing, community strategy, and content planning for 8 major product launches over a 4-year period, all SaaS related in B2B & B2C sphere totaling over 15 million a year in sales. Also responsible for doing end to end go to market planning for products designed to achieve over $100 million in sales.- Designed product marketing roadmaps for pre-launch, launch and post-launch product promotion, positioning, support, and video & written content plans.- Co-led a 40,000+ at home video game beta testing network, including processing contracts, quoting & invoices, coordinating with lawyers on legal matters.- Managed, trained, and built both internal and external marketing teams at 3 different companies with a focus on product marketing, SEO, SEM, web, content, community, go-to-market strategy, social media, and more.

- Established marketing and business strategic objectives including KPIs, budgetary goals, external partner management, community, PR, and more.- Led & designed marketing, product marketing, and community content for a global audience including major markets in North America, Europe, and Asia.

Skills

Platforms: Salesforce, Hubspot, Wordpress, Canva, Figma, Surveymonkey, Surveygizmo, Squarespace, Tableau, Google Analytics, Google Tag Manager, and more!Community & Social: Discord (Partner), Twitch (Affiliate), Slack, X, Bluesky, Meta, and more!Projects: Confluence, JIRA, Trello, Teams, Monday.com, Asana, Notion, Google Suite, ClickUp, Microsoft OfficePlatforms: PC, Android, iOS, MacOS, all consoles

• Back

Career

Consultant - Marketing & Operations - Lunar Cry
Aug 2022 - PresentSenior Marketing Manager - Breaking Walls - August 2024 - January 2025Director of Marketing/Product Marketing - Beamable
Apr 2022 - Aug 2022Product Marketing Manager - Case IQ (Formerly i-Sight)
2021 - Mar 2022

• Back

Product Marketing Manager - Toon Boom Animation
2018 - 2021
Other Titles: Sales, Marketing and Training Coordinator, Community ManagerCoordinator – Global Beta Testing Network - Keywords Studios (Formerly VMC)
2014 - 2018
Other titles: Test Lead, Senior QA Tester, Compliance QA Tester, QA Tester